Lara Wibbe

Manager, DB Management Consulting

My Job as Inhouse Consultant:

I’ve been a project manager for digitalization practice at DB Management Consulting since October 2019. I manage strategically important projects that promote digitalization at the DB Group, for example introducing new digital services and digitalizing employee support. In addition to my project work, I also help promote the idea of digitalization in railroad operations and maintenance.

My daily challenges:

Digitalization is still in its infancy at many places at DB, but it has enormous potential. The basics, such as consistent data and connectivity, need to be in place before we can put many of the sweeping digitalization initiatives into effect. I think it’s really exciting to be part of cross-functional teams that bring together my colleagues’ different skills and points of view. They also allow me to learn about diversity and the incredible wealth of DB knowledge every day.

Why I like to work as Inhouse Consultant:

Being an in-house consultant allows me to help shape the future of rail and add lasting value. It’s a joy to be able to follow issues over time, experience sticking points during implementation and learn from that experience. I have a great team that is highly motivated to tackle our challenges every day, and that’s a lot of fun.

What I like most about being an Inhouse Consultant:

Collaborating with my colleagues and focusing on our higher-level objectives of achieving the modal shift and sustainable mobility are what keep me motivated every single day.

My life before joining the Inhouse Consultancy:

I worked at a consulting firm for six years before joining DB Management Consulting. It was during this time that I discovered my passion for sustainable mobility. An internship introduced me to the consulting profession, and the things that I found exciting back then – the wide range of issues, the opportunity to bring about change, and teamwork – are the same things I still find exciting today. I studied business at WHU – Otto Beisheim School of Management in Vallendar, Germany, and abroad, in Sweden, Spain and Australia.

What I like to do in my spare time:

I love to travel. I took several hiatuses from my previous career to travel with my boyfriend. The longest was a year-long adventure through Central and South America. I came back to work with new motivation, new ideas and a new mindset. In my spare time, I like to play piano, I play a lot of sports and I spend a lot of time with my friends and family.