Amelie Welsch

Project principal at Practice Marketing & Sales, DB Management Consulting

My Job as Inhouse Consultant:

I started working for DB Management Consulting in June 2012. I manage projects and provide my colleagues on the project team with support as they prepare themselves for the next step in their career. Since the start of 2017, I have also acted as a partner, an alternative role that comes as part of my function as project principal. I am also on the wider management team, which means that I contribute to DB Management Consulting’s development.

My daily challenges:

My tasks reflect the challenges that the DB Group is currently facing, i.e. the changes that digitalisation and a difficult competitive situation mean for the mobility market. I work with my project teams and co-workers from our different customers’ business units on undertakings relating to the Group’s core issues, such as the design of digital sales channels or how travel could look in the future.

Why I like to work as Inhouse Consultant:

To me, in-house consulting combines flexible, many-sided and short-term (sometimes) consultancy work with something that we share with our customers: the ambition to see DB make progress. Being someone’s colleague at the same time as being a consultant is an enjoyable experience. It lets me be doubly happy when a project finishes successfully – I’m happy for my customers, and I’m happy for our collective employer.

What I like most about being an Inhouse Consultant:

Something very similar: I work on an equal footing with specialists and I collaborate with dedicated co-workers on our common goals, which are closely aligned with the Group’s core issues. My network grows every time I start a new project, and it is great to know who you can ask about a certain topic, or who you should involve. The special team atmosphere at DB Management Consulting is another very important factor, as it is not just friendly but also very humorous.

My life before joining the Inhouse Consultancy:

Having to tackle a variety of topics is something that has always interested me. I originally did my professional training in the banking sector, followed by work as a marketing consultant. Then I decided to study business administration, where environmental management was one of my specialities. I left my position as an external consultant to join the in-house consulting team.

The different fields I covered are all pertinent at the DB Group. For example, the role of eco-pioneer is embedded in DB’s standard practice – our ICE trains provide CO2-neutral transport. Similarly, marketing issues such as customer interface design for passengers crop up in a host of different contexts.

What I like to do in my spare time:

I really enjoy travelling, and I head off on a journey whenever possible. Sometimes it’s not so much about the destination as it is about the journey itself, which can be particularly true of trains. For example, train travel in India is an adventure in itself…